Regnosis is the thesis project to the brief of creating a trend. Being based on sociologist Herbert Blumer’s definition of a trend being something that comes from “... people’s desire to be different in the right direction” in addition to my personal vision of not viewing a “trend”
as an ephemeral moment in time but rather as a starting point. An introduction to a new perspective on problem solving by embracing change and focusing on solutions. Regnosis is a contemporary dictionary fo the Zeitgeist sharing innovations in fashion, art and tech. Since it introduces a different visual language to innovative matters, it is deisgned in collaboration with Milanese fashion illustrator Jacopo Ascari, to present companies which provide solutions in a more visually appealing manner. This forward-thinking approach was applied to all aspects of the book. Including the tangible design, such as the cover title being revealed by the viewer and their body heat of their touch through thermochromatic paper. Due to the physical book being accompanied by the RayBan Meta X Coperni glasses, it bridges the gap to including technological advances in an immersive manner. You can find the full project and film to tease the book below. Enjoy!
Art Direction, visual curation and production: Maya Lilian
Illustrator: Jacopo Ascari
Printer of book and custom box: Typogrfia Grazie, Firenze
View full project pitch here
View Making-of Regnosis film here
June 2026