“Too Good To Be True” provokes one to question what could be considered “true”, from the futures perspective.
Due to technological advances fundamentally re-shaping the way we not just create and consume fashion but present it and everything this encapsulates, this film aims to display these innovations in a more visually appealing way. It presents four, almost magical seeming procedures that exist in real life but visually communicated in a different way, fusing real-life and ai generated shots. The beauty of it is that it is neither completley true or false. The innovations do actually exist in its individual form but not yet in connection with the garments that are shown.
Due to technological advances fundamentally re-shaping the way we not just create and consume fashion but present it and everything this encapsulates, this film aims to display these innovations in a more visually appealing way. It presents four, almost magical seeming procedures that exist in real life but visually communicated in a different way, fusing real-life and ai generated shots. The beauty of it is that it is neither completley true or false. The innovations do actually exist in its individual form but not yet in connection with the garments that are shown.
Director: Maya Lilian
Camera operator & Color Corrector: Kevin Coniquet
Talents: Jason Anthony Jones, Marta Borgio, Alessio Bargiacchi, Puseletso Mudupe, Lou Verougstraete
Hair & Make Up: Nicole Emily Munoz
Stylist: Noor Turk
Styling & Production Assistant: Ole Roof
Set Design & Bts Content: Yana Vera Toyma
Sound Design: Peppy Leone
Editing & Ai Effects: Me adn Matteo Cavalleri
Special thanks: Aqua Flor Firenze & Mazzanti Piume
View full film here
View full research book here
Febuary 2026